Sourcing Chinese Confectionery for Tet 2026
The Lunar New Year 2026 is fast approaching, and the confectionery market is entering its busiest period of the year. Besides local Vietnamese goods, Chinese Tet confectionery continues to be a prominent choice due to its diverse designs, novel flavors, competitive pricing, and stable supply. This is also the golden time for shop owners, distributors, and businesses to prepare their stock, optimize costs, and anticipate the surging consumer demand during the year-end shopping season. In this article, Viet Trung Company summarizes the most popular confectionery lines, along with a guide on official customs clearance import, helping you proactively and safely prepare for the Tet 2026 season.
Trends in Sourcing Chinese Tet Confectionery for 2026
Trends in Sourcing Chinese Tet Confectionery for 2026
Over the past three years, the volume of Vietnamese businesses importing Chinese confectionery has steadily increased each Tet season. Beyond the competitive pricing factor, the Chinese domestic confectionery market is becoming increasingly diverse with heavy investment in packaging, flavor profiles, and quality standards. Aligned with the consumer trend of prioritizing products that are “beautiful, delicious, unique, and reasonably priced,” Chinese confectionery effectively meets the needs of most customer segments, from gift-giving to household consumption.
The appeal of this source comes from three factors: unique flavors that are difficult to find in the domestic market, stable import costs, and the ability to update designs extremely quickly. Many products launched on shelves in China appear in Vietnam just a few weeks later via official logistics units. This allows shop owners to quickly catch trends, minimize inventory risks, and ensure they always have new products to introduce to customers.
Why Is Chinese Tet Confectionery So Popular?
Why Is Chinese Tet Confectionery So Popular?
The most attractive points lie in the flavor and packaging designs. Chinese Tet confectionery often features distinctive flavors like green tea, walnuts, lotus seeds, red beans, and dried fruits, accompanied by packaging designed luxuriously in either traditional or modern styles. Sourcing large quantities directly from factories or domestic warehouses helps reduce the price by 20–40% compared to Vietnamese goods or imports from other markets.
Furthermore, confectionery production technology in China is under stricter control regarding food safety standards, giving importers more confidence when bringing goods to Vietnam via the official import channel with clear inspections. With professional support from Viet Trung Company, businesses can more easily access large supply sources, conduct thorough quality checks, and ensure all necessary legal documentation is complete.
Chinese Tet Confectionery – The Right Choice for the 2026 Holiday Season
Chinese Tet Confectionery – The Right Choice for the 2026 Holiday Season
During Tet, consumers tend to buy products that are both delicious, visually appealing, and suitable for gifting. Chinese confectionery has a significant advantage in combining both traditional and modern elements. From elegantly flavored pastries to sweet, vibrant products for children, everything is carefully packed in tins or paper boxes designed according to the Tet concept.
The market currently offers thousands of product codes from major factories. However, to choose the right “hot trend” items, importers need experience in evaluating packaging, quality, expiration dates, wholesale prices, and shipping feasibility. This is why many businesses choose Viet Trung Company as their support unit, from finding the source to conducting official customs clearance and transport to Vietnam.
Summary of 14 Best-Selling Chinese Tet Confectionery Types for 2026
Nougat Candy
Always a top seller. It has a mild, soft sweetness, containing roasted almonds and dried fruits, offering both a modern and traditional feel. Factories release exclusive Tet version packaging every year, making them highly suitable for gifts.
Peanut Brittle
A familiar candy with a layer of golden-hued caramelized sugar and fragrant roasted peanuts. Its distinct crunchy and buttery flavor makes it a common choice in Tet gift baskets. It’s easy to sell, well-priced, and convenient to transport.
Lotus Seed Pastry/Cake
The elegant flavor of finely ground lotus seeds blended with a soft crust offers a light sensation, very suitable for the elderly. Many lotus seed cake lines are luxuriously designed, appropriate for gifts.
Fruit-filled Gummy Candy
Soft, chewy texture with a subtle, non-cloyingly sweet fruit filling inside. Its eye-catching colors are great for displaying on the confectionery tray and appeal to both children and adults.
Dried Fruits
Dried apples, grapes, plums, peaches, etc., retain their natural sweetness and are easy to preserve. This item sells very strongly during Tet, being both nutritious and visually appealing when arranged on the reception table.
Almond Milk Biscuits
These biscuits have a crispy, nutty texture combined with a light, non-overpowering milk flavor, appealing to a wide range of customers. The boxes are delicately designed, often featured in premium Tet combos.
Butter Cookies
Characterized by a fragrant buttery scent, perfectly crisp, and easy to eat. Chinese butter cookies are often packed in luxurious tins, making them highly favored for corporate gifts.
Roasted Chestnuts
Soft, fragrant, and easy-to-eat roasted/dried chestnuts. They offer a good import price and are a popular snack every holiday season. This item has high turnover and low inventory risk.
Black Sesame Candy
The fragrance of roasted sesame blended with sugar creates a sweet, nutty, and crunchy flavor. This type of candy symbolizes luck and prosperity, so it always appears in traditional gift boxes.
Cheese-flavored Candy
Mildly creamy, soft, and fragrant with cheese, this candy is increasingly popular with young consumers. Its modern, bright packaging is suitable for display in convenience stores or online shops.
Chocolate
Combines mildly sweet chocolate with nut or fruit fillings. This is a luxurious gift, very suitable for customers buying gifts for partners or family.
Fruit-flavored Gummy Candy
Vibrant, fun, and attractive to children. Its fresh and palatable flavor ensures this candy always sells strongly.
Milk Candy
Soft candy that melts in the mouth, evoking a familiar and comforting taste. Tet packaging is often very beautiful, suitable for gifting or displaying on the reception table.
Fruit-flavored Hard Candy
These candies are crunchy, fragrant, and beautifully colored, suitable for decorating the confectionery tray. This type of candy has a low import price and fast stock turnover, making it a good “bait” product to draw in larger orders.
Important Notes When Importing Tet Confectionery from China
Important Notes When Importing Tet Confectionery from China
As confectionery belongs to the food group, it requires strict inspection upon import into Vietnam. Importers must pay special attention to the expiration date, packaging specifications, food safety criteria, and quality certifications from the factory. Choosing the right supplier is critical, as it directly affects the quality of goods and subsequent sales reputation.
Additionally, import costs include the price of goods, taxes, customs clearance fees, and shipping. Without experience, you can easily face risks related to delays or unnecessary cost overruns. For optimal results, many businesses choose to import goods through an intermediary service—a solution that saves time and minimizes risk.
Viet Trung Company – Your Solution for Official Chinese Tet Confectionery Import
With over 15 years of experience in the China-Vietnam logistics sector, Viet Trung Company provides comprehensive official import channel solutions for businesses and shop owners. From finding reputable suppliers, conducting direct quality checks in China, sampling, order finalization, price negotiation, to shipping and completing customs clearance procedures—everything is handled as an all-inclusive, transparent, and secure service.
Viet Trung’s service helps customers completely eliminate the risks of counterfeit goods, poor quality products, or paperwork issues upon arrival in Vietnam. With a large warehouse system, stable shipping routes, and a team with in-depth market knowledge of China, we guarantee to provide you with a diverse source of Tet goods, delivered on schedule, and at the most optimized cost.
Contact Information:
VIET TRUNG TRADE PROMOTION COMPANY
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- Hanoi Office: 189 Quan Hoa Street, Nghia Do Ward, Hanoi
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- Warehouse 17/2, Da Sha Tou, Guangzhou, China
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