TOP 25 Most Trusted Chinese Domestic Cosmetic Brands
If, in the past, users were often hesitant about Chinese cosmetics, today, C-beauty (Chinese domestic cosmetics) has become a beauty trend across Asia. Chinese brands are winning over customers not only through sophisticated designs, creative packaging, and affordable prices but also through serious investment in technology and dermatological research. The article below will help you discover the 25 most prominent C-beauty brands, highly rated by consumers and industry experts in 2025.
TOP 25 Most Trusted Chinese Domestic Cosmetic Brands
CARSLAN
CARSLAN
Founded in 2001, CARSLAN targets students and young professionals. The brand is famous for its Black Magnetic Cushion foundation and Black Magnetic Pressed Powder, known for excellent oil control and all-day wear. Its youthful packaging and mass-market pricing keep CARSLAN consistently among the top sellers in China.
Flower Knows
Established in 2016, Flower Knows captivates users with fairytale packaging, inspired by themes like Cupid, mermaids, or European castles. The brand’s collections are often collected by young people as decorative accessories. Its products are mid-range in price with stable quality; best-sellers include the Dreamland Eyeshadow Palette and Angel Kiss Lipstick.
CHANDO (自然堂)
Inspired by the pristine waters of the Himalayas, CHANDO specializes in safe, gentle skincare. Lines like CHANDO Himalaya Energy and Crystal Bright effectively hydrate and brighten the skin. Prices range from only 200,000 – 500,000 VND (approx. $8-$20 USD), suitable for the majority of users.
Perfect Diary
A prominent representative of the new C-beauty generation, Perfect Diary built its brand through aggressive marketing campaigns and collaborations with famous KOLs. Best-selling products: Explorer Eyeshadow Palette, Rouge Intense Velvet Slim Lipstick.
Judy Doll
Features a youthful, cheerful style with quick trend updates. Known for its affordable highlight and contour palettes, lip gloss, and cushion foundation. Highly suitable for beginners learning makeup.
Zeesea
Zeesea
Zeesea is an artistic brand that combines art with makeup. Collections inspired by Van Gogh, Ancient Egypt, and Alice in Wonderland created a huge buzz on social media. Characteristics: Creative design, smooth matte lipsticks, and trendy multi-tone eyeshadows.
Herborist (佰草集)
A high-end Traditional Chinese Medicine (TCM) brand, combining Chinese herbal ingredients with modern biotechnology. The Revitalizing Cream and Whitening Mask lines are highly rated in the premium segment.
HOLD LIVE
Targets the student demographic. Offers a full range of lipsticks, eyeshadows, cushions, mascaras, etc., at super low prices. Recommendation: Purchase from the official Tmall flagship store to avoid counterfeit goods.
Florasis (花西子)
High-end cosmetics inspired by ancient Chinese patterns, notable for its flower-carving design on lipsticks and powders. Products utilize natural extracts like green tea and Roman chamomile, providing a luxurious and delicate feel.
Mao Geping (毛戈平)
Founded by a leading Chinese makeup artist. Strengths: Professional foundation, setting powder, and concealers, with quality comparable to international brands.
Lucenbase
Focuses on scientific skincare with safe, alcohol-free, and fragrance-free ingredients. The B5, Niacinamide, and Retinol Serum lines are popular choices for skincare beginners.
Joocyee
Joocyee
Artistic and luxurious style cosmetics with light-reflecting glass packaging. The Glazed Rouge lipstick line and monochromatic eyeshadows are core products.
INOHERB (相宜本草)
Natural skincare, using extracts from chrysanthemum, ginseng, and Lingzhi mushroom. Helps moisturize and soothe sensitive skin, affordable—suitable for students.
OSM (欧诗漫)
Applies technology to extract natural pearl essence. The Pearl Whitening line is popular, helping skin become brighter and more even-toned.
INTO YOU
A favorite Gen Z brand known for its Lip Mud—matte, smooth, with natural MLBB shades. Features a trendy, individualistic style, constantly selling out during Tmall sales.
PROYA (珀莱雅)
A pioneer in anti-aging serums, highlighted by its Double Anti 2.0 line containing Ectoin and EUK-134, which improves wrinkles and offers antioxidant benefits. Consistently tops sales charts on Tmall.
KANS (韩束)
KANS
Specializes in deep hydration and early anti-aging lines, suitable for women aged 25 and up. The KANS Red Serum is its best-selling product.
WINONA (薇诺娜)
A dermatological cosmetic brand, often recommended by doctors for sensitive skin. Features mild, safe ingredients, suitable for post-laser recovery treatments.
Catkin
Combines Imperial Palace artistry with modern cosmetics. Packaging features traditional Chinese ink wash and antique paintings, making them highly collectible.
Wetcode (水密码)
Focuses on deep hydration with seaweed extracts and deep-sea minerals, suitable for dry skin. The Aqua Series is the most beloved product line.
BIOHYALUX (夸迪)
A high-tech brand from Bloomage Biotech, specializing in products containing Hyaluronic Acid (HA) for effective hydration and skin barrier repair.
TIMAGE
A sub-brand of PROYA, founded by makeup expert Tang Yi, specializing in professional makeup—especially foundations and concealers.
Dr. Yu (玉泽)
A medical dermatology brand, focusing on treating sensitive skin and post-procedure skin (peel or laser), aiding in skin barrier restoration. Signature product: Dr. Yu Soothing Repair Cream.
Colorkey
Colorkey
Gained popularity with its affordable matte lipstick line and impressive color palette. Colorkey Soft Matte and Velvet Tint are Tmall best-sellers. The brand is currently expanding into skincare.
Tips for Sourcing and Importing Quality C-beauty Products
To avoid risks when purchasing Chinese cosmetics, you should:
- Only buy from Flagship Stores on Tmall, JD, or the official website.
- Check ingredients: avoid alcohol, fragrances, and parabens if you have sensitive skin.
- Consult genuine reviews on Douyin, Xiaohongshu, and Tmall.
- Compare prices: if the price is unusually low, the probability of it being a counterfeit is high.
- Prioritize brands with medical certifications and clinical testing, such as Winona, Proya, Dr. Yu, and Florasis.
Notes for Business and Importing C-beauty
If you plan to distribute or sell C-beauty products, please note:
- Only import through official channels (Chính Ngạch) to ensure legal documentation (CO, CQ, Commercial Invoice, Packing List).
- Check the expiration date, original labeling, and traceability codes.
- Work with a reputable logistics unit that has warehouses in China to inspect goods before shipping.
- Choose best-selling, easy-to-sell product lines, such as lipsticks, serums, creams, and cushions.
Viet Trung Company – Your Partner for Safe and Transparent C-beauty Imports
C-beauty is increasingly favored due to its reasonable prices, exquisite designs, and clearly improved quality. However, to ensure you import genuine products, businesses must select reliable sources and ship through official channels.
Viet Trung Company offers a full-service solution, from sourcing and quality inspection to order consolidation, shipping, and legal customs clearance, helping clients import Chinese cosmetics quickly, cost-effectively, and transparently.
Contact Information:
VIET TRUNG TRADE PROMOTION COMPANY
Vietnam Office
- Hanoi Office: 189 Quan Hoa Street, Nghia Do Ward, Hanoi
- Da Nang Office: 2nd Floor, Savico Building, 66 Vo Van Tan Street, Thanh Khe Ward, Da Nang City
- Ho Chi Minh City Office: 264-264A Nguyen Thai Binh, Bay Hien Ward, Ho Chi Minh City
China Office
- Warehouse 17/2, Da Sha Tou, Guangzhou, China
- Jia Yuan Hotel, 405 YanJiang Dong Road, Guangzhou, China
Warehouse System At:
- Guangzhou – Foshan – Dongxing – Pingxiang – Zhejiang – Chongqing – Beijing – Shanghai
Contact Phone Numbers:
- Northern Region: 0965551166
- Central Region: 0935131816
- Southern Region: 0935086838
- China: 0086 13710964989
- Complaint: 0977 96 96 66
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