Top Best-Selling and Most Popular Children’s Items for the Year-End Season
The end of the year is always the peak period for the consumer market. Among various sectors, the children’s goods industry maintains steady growth with less volatility than other fields. The surge in demand stems not only from the colder weather but also from major holidays, particularly Christmas and the Lunar New Year (Tet). This is also when families tend to consolidate their shopping for the new year, leading to a visible spike in demand for children’s gifts.
However, business reality shows that not every children’s item performs well at year-end. Selecting the right product categories, importing at the right time, and effectively managing logistics from China to Vietnam are the deciding factors for business success during this peak season.
Market Demand Characteristics for Children’s Goods at Year-End
Unlike short-term trend-driven industries, children’s goods are characterized by repetitive and stable consumption. Children grow rapidly through each stage, leading to a frequent need for new clothes and supplies. As the cold season sets in, this demand intensifies, especially in Northern and Central Vietnam.
Furthermore, the “shopping for children before Tet” mentality among many families causes a concentration of orders at the end of the year. During this time, parents are willing to spend more on products that ensure warmth, safety, and convenience for their kids.
Best-Selling Children’s Categories to Prioritize for Import
Winter Clothing and Warm Wear
Winter Clothing and Warm Wear
The top-selling category remains winter clothing. Items such as light jackets, fleece hoodies, thin puffer coats, and thermal sets see high consumption due to their suitability for daily use. Current consumer trends favor products that provide excellent warmth without being too bulky, are easy to wash, easy to style, and suitable for various ages.
Sourcing from China, particularly from major manufacturing hubs like Guangzhou and Zhejiang, offers the advantage of diverse designs and competitive wholesale prices, allowing shops to rotate capital quickly during the peak season.
Sleepwear and Home Wear
Sleepwear and Home Wear
Sleepwear and home wear are categories with long sales cycles that do not depend heavily on fleeting trends. At year-end, long-sleeved pajamas, thick cotton home wear, or light fleece sets sell well as they meet the dual needs of warmth and comfort for daily activities.
Modern parents prioritize simple designs that are safe for active children, limiting cumbersome details and utilizing skin-friendly materials. This group is ideal for both brick-and-mortar and online retail as they are easy to photograph, describe, and have fewer sizing issues.
Winter Accessories
Winter Accessories
In addition to clothing, warm accessories such as beanies, scarves, gloves, and thick socks have strong purchasing power. These items usually have low import costs and are easy to upsell, increasing the total order value. By choosing basic designs and neutral colors, shops can significantly minimize the risk of deadstock after Tet.
Lunar New Year Outfits and Gifts
Lunar New Year Outfits and Gifts
The period leading up to the Lunar New Year records a sharp increase in demand for festive products. Tet clothing, especially modernized Ao Dai (Vietnamese traditional dress), party dresses, or outfits in lucky colors, are top choices for families for the New Year festivities.
Additionally, pre-packaged children’s gift sets are popular due to their convenience. However, this category must be imported at the precise time to avoid inventory surplus once the holiday season ends.
Tips for Sourcing Children’s Goods from China
When importing children’s goods for the year-end season, the most critical factor is ensuring a stable and available supply. Since this is the peak production and shipping period in China, late orders can result in goods not arriving in time for sale. Therefore, businesses should prioritize suppliers with ready stock, clear transaction histories, and high ratings.
Ordering samples before placing bulk orders is essential to check fabric quality, stitching, and size accuracy, thereby reducing risks when the products hit the market.
Logistics ConsiderationsChina to Vietnam during Peak Season
The year-end period often sees warehouse congestion and shipping delays. To stay on schedule, sellers should proactively plan to import goods 10 to 15 days earlier than usual. Since children’s items involve many sizes and colors, clear labeling and categorization at the China warehouse will help minimize errors upon delivery.
Choosing a logistics provider experienced in handling peak-season volume is vital to ensuring goods arrive on time and reducing unforeseen risks.
Viet Trung Company – Your Solution for Official China-Vietnam Imports
With 15 years of experience in China-Vietnam logistics, Viet Trung Company provides transparent, cost-optimized, and official import solutions for children’s wear shops and enterprises. We offer end-to-end support from sourcing, ordering, and payment to official customs clearance in Vietnam, including CO/CQ and VAT documentation upon request.
Contact Information:
VIET TRUNG TRADE PROMOTION COMPANY
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